You have probably signed up for software at one price and watched it quietly creep up over years. €19 became €24 became €29. Each step was "modest," each came with a polite email about "investing in the product." None of them gave you a chance to opt out without losing the data you put in.
We are doing the opposite — but with an honest caveat we are going to put up front, not buried in the small print.
The contract
During our launch window, the price you sign up at is the price you renew at. Not for a year. Not for the duration of a promo. For life, for as long as your subscription stays continuous.
When AIMSIF later raises prices for new customers, your renewal does not move. New customers pay more. You pay what you agreed to pay on day one. That is the deal — and we will hold it forever for everyone who is already inside the window when it closes.
The honest caveat: the window will close
This grandfathering offer is not a permanent product feature. It is a deliberate trade we are making right now: we need capital to keep building the platform, you need price stability for the years ahead, and lifetime grandfathering is the cleanest way to align those incentives.
When we hit our growth target — and we will, sooner than you think, almost certainly — the offer closes. New customers signing up after that point will pay the standard rates and never get grandfathering. Everyone who signed up while the window was open keeps theirs. That is the whole asymmetry: early customers get a deal that later customers cannot get at any price.
Why we can afford this — and why it has to end
Three reasons we can offer this now.
One: a customer who never has their price raised does not churn over price. They churn over product, which is a problem we can solve. Price churn is the leak we do not have to plug.
Two: our cost of running a tenant goes down, not up, as we get better at running tenants. Your tenant a year from now is cheaper for us to run than it is today.
Three: we would rather have you on board at €100 forever than have you on board at €100 today, €150 next year, and gone the year after.
So why does the offer have to end? Because we cannot grow a sustainable business if every future customer also gets locked into a price that does not adjust to a changing market. The math works for the founding cohort; it would not work as an open-ended offer to the whole world. The asymmetry is the deal — and the deal is the value.
The fine print, because there always is some
The grandfather is on the recurring price of the tier you signed up at. If you upgrade tiers, you renew at the price of the new tier (also grandfathered from the date of the upgrade). If you cancel and come back, your old grandfathered rate is gone — you sign up at whatever the rate is then.
If you are reading this and you are wondering whether you should sign up today or wait: sign up today. The longer you wait, the more likely the window has closed by the time you decide. The grandfather is the difference between paying our launch rate for the next decade and paying whatever our 2030 rate happens to be.